The internationalization process
Devinney, Timothy M. 1956-
The internationalization process [electronic resource] / Timothy M. Devinney. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (50 min.) : color, sound). - Global strategy . - Henry Stewart talks. Marketing & management collection. Global strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Stages of international development -- International process model -- Born global -- Liability of foreignness -- Goals and tools of internationalization -- Evolution of corporate form.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3720 Henry Stewart Talks
Globalization--Economic aspects.
International business enterprises--Management.
Strategic planning.
The internationalization process [electronic resource] / Timothy M. Devinney. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (50 min.) : color, sound). - Global strategy . - Henry Stewart talks. Marketing & management collection. Global strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Stages of international development -- International process model -- Born global -- Liability of foreignness -- Goals and tools of internationalization -- Evolution of corporate form.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3720 Henry Stewart Talks
Globalization--Economic aspects.
International business enterprises--Management.
Strategic planning.