Chinhoyi University Of Technology OPAC

Learning & memory [electronic resource] /

Costley, Carolyn L.,

Learning & memory [electronic resource] / Learning and memory Carolyn L. Costley. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Memory ins and outs -- Memory path for each sense -- Remembering (availability & accessibility) -- Associative network of memory store -- The "JEANS" memory network example -- Memory and decision making -- False memories -- Forgetting -- Learning theories and tricks -- Memory and learning.

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Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

3616 Henry Stewart Talks


Consumer behavior.
Learning, Psychology of.
Marketing--Psychological aspects.
Memory.
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