Social values and cross-cultural factors in consumer behavior [electronic resource] /
Kahle, Lynn R.
Social values and cross-cultural factors in consumer behavior [electronic resource] / Lynn R. Kahle. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (24 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Importance of social values in marketing -- Product mean-end chains -- List of values -- Values over time -- Conclusions.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3629 Henry Stewart Talks
Consumer behavior--Cross-cultural studies.
Consumers' preferences--Cross-cultural studies.
Marketing--Social aspects.
Social values.
Social values and cross-cultural factors in consumer behavior [electronic resource] / Lynn R. Kahle. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (24 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Importance of social values in marketing -- Product mean-end chains -- List of values -- Values over time -- Conclusions.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3629 Henry Stewart Talks
Consumer behavior--Cross-cultural studies.
Consumers' preferences--Cross-cultural studies.
Marketing--Social aspects.
Social values.