Optimizing a retail strategy integration, analysis, and adaptation /
Evans, Joel R.
Optimizing a retail strategy integration, analysis, and adaptation / [electronic resource] : Joel R. Evans. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (35 min.) : color, sound). - Planning and Implementing a retail strategy . - Henry Stewart talks. Marketing & management collection. Planning and implementing a retail strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Ongoing nature of strategic planning and SWOT analysis -- Value creation process -- Integrating the strategy -- Budgeting process -- Keys to superior total quality -- Analyzing the strategy -- Benchmarking -- Gap analysis -- Assessment -- Retail auditing process -- Effectiveness checklist -- Strategic profit model -- Ratio analysis -- Promotion ́ s hierarchy of effects -- Looking to the future -- Scenario analysis -- Global retail development index -- Relationship era -- Online resources.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3596 Henry Stewart Talks
Business planning.
Retail trade--Management.
Retail trade--Planning.
Strategic planning.
Optimizing a retail strategy integration, analysis, and adaptation / [electronic resource] : Joel R. Evans. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (35 min.) : color, sound). - Planning and Implementing a retail strategy . - Henry Stewart talks. Marketing & management collection. Planning and implementing a retail strategy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Ongoing nature of strategic planning and SWOT analysis -- Value creation process -- Integrating the strategy -- Budgeting process -- Keys to superior total quality -- Analyzing the strategy -- Benchmarking -- Gap analysis -- Assessment -- Retail auditing process -- Effectiveness checklist -- Strategic profit model -- Ratio analysis -- Promotion ́ s hierarchy of effects -- Looking to the future -- Scenario analysis -- Global retail development index -- Relationship era -- Online resources.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3596 Henry Stewart Talks
Business planning.
Retail trade--Management.
Retail trade--Planning.
Strategic planning.