Affective decision-making [electronic resource] /
Russell-Bennett, Rebekah,
Affective decision-making [electronic resource] / Rebekah Russell-Bennett. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Types of consumer decisions -- Unconscious decisions -- Emotion based decisions -- Habitual decisions -- Primary and secondary emotions -- Affective events theory -- Affect infusion model -- Affect as information -- Emotions as social information -- Marketing desire -- Affective forecasting -- Anticipated regret, sadness and happiness -- Emotions and advertising -- The use of fear.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3363 Henry Stewart Talks
Advertising--Psychological aspects.
Consumer behavior.
Consumers--Decision making.
Consumers ́ preferences.
Decision making--Psychological aspects.
Marketing--Psychological aspects.
Shopping--Psychological aspects.
Affective decision-making [electronic resource] / Rebekah Russell-Bennett. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Types of consumer decisions -- Unconscious decisions -- Emotion based decisions -- Habitual decisions -- Primary and secondary emotions -- Affective events theory -- Affect infusion model -- Affect as information -- Emotions as social information -- Marketing desire -- Affective forecasting -- Anticipated regret, sadness and happiness -- Emotions and advertising -- The use of fear.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3363 Henry Stewart Talks
Advertising--Psychological aspects.
Consumer behavior.
Consumers--Decision making.
Consumers ́ preferences.
Decision making--Psychological aspects.
Marketing--Psychological aspects.
Shopping--Psychological aspects.