Public policy and marketing research and practice [electronic resource] /
Hill, Ronald Paul
Public policy and marketing research and practice [electronic resource] / Ronald P. Hill. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (55 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Public policy process -- Precipitating events -- Policy development -- Evaluation and assessment -- New avenues of inquiry measurement, transdisciplinary research, impact, stakeholders, tipping points -- Challenging our view of consumption.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3500 Henry Stewart Talks
Marketing research--Political aspects.
Marketing research--Social aspects.
Marketing--Government policy.
Marketing--Political aspects.
Marketing--Social aspects.
Public interest.
Public policy and marketing research and practice [electronic resource] / Ronald P. Hill. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (55 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Public policy process -- Precipitating events -- Policy development -- Evaluation and assessment -- New avenues of inquiry measurement, transdisciplinary research, impact, stakeholders, tipping points -- Challenging our view of consumption.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3500 Henry Stewart Talks
Marketing research--Political aspects.
Marketing research--Social aspects.
Marketing--Government policy.
Marketing--Political aspects.
Marketing--Social aspects.
Public interest.