Neuromarketing and consumer neuroscience [electronic resource] /
Reimann, Martin,
Neuromarketing and consumer neuroscience [electronic resource] / Martin Reimann. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introduction -- Advantages of consumer neuroscience -- fMRI -- Framework: classification of consumer neuroscience research -- Stimuli -- Measured processes -- Conclusion -- Future research.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3511 Henry Stewart Talks
Brain--Imaging.
Consumer behavior--Psychological aspects.
Consumers--Psychology.
Magnetic resonance imaging.
Marketing research.
Marketing--Psychological aspects.
Neuromarketing.
Neuropsychology.
Neuromarketing and consumer neuroscience [electronic resource] / Martin Reimann. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introduction -- Advantages of consumer neuroscience -- fMRI -- Framework: classification of consumer neuroscience research -- Stimuli -- Measured processes -- Conclusion -- Future research.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3511 Henry Stewart Talks
Brain--Imaging.
Consumer behavior--Psychological aspects.
Consumers--Psychology.
Magnetic resonance imaging.
Marketing research.
Marketing--Psychological aspects.
Neuromarketing.
Neuropsychology.