Please touch [electronic resource] : how your sense of touch can influence marketing decisions /
Peck, Joann,
Please touch how your sense of touch can influence marketing decisions / [electronic resource] : Joann Peck. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (32 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Haptics -- Sensory -- Touch -- Consumer behavior -- Perceived ownership -- Psychological ownership -- Products that encourage touch -- Individual differences in touch -- Product category differences in touch -- Situational differences and touch -- Online shopping -- Motivation to touch.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3555 Henry Stewart Talks
Consumer behavior--Psychological aspects.
Consumers--Decision making.
Marketing--Psychological aspects.
New products--Psychological aspects.
Senses and sensation.
Shopping--Psychological aspects.
Please touch how your sense of touch can influence marketing decisions / [electronic resource] : Joann Peck. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (32 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Haptics -- Sensory -- Touch -- Consumer behavior -- Perceived ownership -- Psychological ownership -- Products that encourage touch -- Individual differences in touch -- Product category differences in touch -- Situational differences and touch -- Online shopping -- Motivation to touch.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3555 Henry Stewart Talks
Consumer behavior--Psychological aspects.
Consumers--Decision making.
Marketing--Psychological aspects.
New products--Psychological aspects.
Senses and sensation.
Shopping--Psychological aspects.