Aesthetics and consumption
Joy, Annamma.
Aesthetics and consumption [electronic resource] / Annamma Joy. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (26 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Aesthetics and consumption -- Embodied cognition -- Embodied emotion -- Sensory experiences and processes -- Imagination -- Art and art market -- Museums and experiencing art -- Luxury brands -- Haute couture and high fashion brands -- Experiential marketing -- Metaphor and conceptual blending.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3588 Henry Stewart Talks
Art--Marketing.
Consumer behavior--Psychological aspects.
Consumption (Economics)--Psychological aspects.
Fashion merchandising.
Luxuries--Marketing--Psychological aspects.
Museums--Marketing.
Senses and sensation.
Aesthetics and consumption [electronic resource] / Annamma Joy. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (26 min.) : color, sound). - Why we buy : understanding consumer behavior . - Henry Stewart talks. Marketing & management collection. Why we buy .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Aesthetics and consumption -- Embodied cognition -- Embodied emotion -- Sensory experiences and processes -- Imagination -- Art and art market -- Museums and experiencing art -- Luxury brands -- Haute couture and high fashion brands -- Experiential marketing -- Metaphor and conceptual blending.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3588 Henry Stewart Talks
Art--Marketing.
Consumer behavior--Psychological aspects.
Consumption (Economics)--Psychological aspects.
Fashion merchandising.
Luxuries--Marketing--Psychological aspects.
Museums--Marketing.
Senses and sensation.