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Consumer behavior.

Schiffman, Leon G.

Consumer behavior. - 3rd. - Englewood Cliffs, N.J. : Prentice-Hall, 1987. - xviii, 724 p. : ill.

ISBN: 013169012401

Subjects--Topical Terms:
Consumer perception--Consumer personality and behaviour Consumer attitudes.

LC Class. No.: HF5415.32 / SCH

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