Mass communications
West, Douglas C.
Mass communications [electronic resource] / Douglas C. West. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Principles of marketing : guidelines for effective practice . - Henry Stewart talks. Marketing & management collection. Principles of marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definition and scope of mass media -- Key trends -- Mass media strategy -- Types of media -- Web -- Press -- TV -- Radio -- Billboards -- Cinema -- Synergies between media.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3054 Henry Stewart Talks
Interactive marketing.
Mass media and business.
Mass communications [electronic resource] / Douglas C. West. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Principles of marketing : guidelines for effective practice . - Henry Stewart talks. Marketing & management collection. Principles of marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definition and scope of mass media -- Key trends -- Mass media strategy -- Types of media -- Web -- Press -- TV -- Radio -- Billboards -- Cinema -- Synergies between media.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
3054 Henry Stewart Talks
Interactive marketing.
Mass media and business.