Understanding the link with Customer Relationship Management (CRM) [electronic resource] /
Balaraman, Pravin.
Understanding the link with Customer Relationship Management (CRM) [electronic resource] / Pravin Balaraman. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (41 min.) : color, sound). - The changing role of sales and salespeople : how to develop a long lasting relationship with your customers . - Henry Stewart talks. Marketing & management collection. Changing role of sales and salespeople .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Emergence of Customer Relationship Management (CRM) -- The four Ps of CRM -- The importance of CRM -- Return on investment (ROI) on CRM -- Problems experience with ROI -- Barriers to CRM -- The major challenges to CRM.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2738 Henry Stewart Talks
Customer relations--Management.
Sales personnel.
Sales.
Understanding the link with Customer Relationship Management (CRM) [electronic resource] / Pravin Balaraman. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (41 min.) : color, sound). - The changing role of sales and salespeople : how to develop a long lasting relationship with your customers . - Henry Stewart talks. Marketing & management collection. Changing role of sales and salespeople .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Emergence of Customer Relationship Management (CRM) -- The four Ps of CRM -- The importance of CRM -- Return on investment (ROI) on CRM -- Problems experience with ROI -- Barriers to CRM -- The major challenges to CRM.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2738 Henry Stewart Talks
Customer relations--Management.
Sales personnel.
Sales.