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The role of the sales organization in predicting demand [electronic resource] : qualitative sales forecasting /

Estampe, Dominique,

The role of the sales organization in predicting demand qualitative sales forecasting / [electronic resource] : Dominique Estampe. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Predicting demand : fundaments and latest developments . - Henry Stewart talks. Marketing & management collection. Predicting demand .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Introduction qualitative forecasting -- Process of turning experience in forecast Forecasting and new products -- Predict changes -- Jury of executive opinion -- Delphi method -- Sales force composite -- Qualitative techniques and tools -- Salesforce composite forecasting -- Salesperson's job -- Keys to maximizing value -- Summary.

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Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

2601 Henry Stewart Talks


Sales forecasting.
Sales management.
Supply and demand.
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