Air cargo the neglected area /
Echevarne, Rafael,
Air cargo the neglected area / [electronic resource] : Rafael Echevarne. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge . - Henry Stewart talks. Marketing & management collection. Airport marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Characteristics of the air cargo industry -- Cargo Airport profiles -- Key issues in air cargo -- Trends in air cargo -- Drivers and constraints of air cargo -- Impact of air cargo on airport revenues -- Marketing homework for cargo airports -- Factors influencing airport selection -- Classic air cargo marketing flaws -- Air cargo development strategies.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2102 Henry Stewart Talks
Aeronautics, Commercial--Freight.
Airports--Marketing.
Freight and freightage.
Air cargo the neglected area / [electronic resource] : Rafael Echevarne. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge . - Henry Stewart talks. Marketing & management collection. Airport marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Characteristics of the air cargo industry -- Cargo Airport profiles -- Key issues in air cargo -- Trends in air cargo -- Drivers and constraints of air cargo -- Impact of air cargo on airport revenues -- Marketing homework for cargo airports -- Factors influencing airport selection -- Classic air cargo marketing flaws -- Air cargo development strategies.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2102 Henry Stewart Talks
Aeronautics, Commercial--Freight.
Airports--Marketing.
Freight and freightage.