Airline marketing
Lavelle, Bernard A.,
Airline marketing [electronic resource] / Bernard A. Lavelle. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (21 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge . - Henry Stewart talks. Marketing & management collection. Airport marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Marketing to airlines and passengers -- London City Airport service features -- Objectives -- Strategy -- Method -- Research -- Journey purpose of London City Airport passengers -- Where do the passengers originate? -- Who do the passengers work for? -- Catchment areas -- Anticipating market demand -- Action.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2098 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.
Airline marketing [electronic resource] / Bernard A. Lavelle. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (21 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge . - Henry Stewart talks. Marketing & management collection. Airport marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Marketing to airlines and passengers -- London City Airport service features -- Objectives -- Strategy -- Method -- Research -- Journey purpose of London City Airport passengers -- Where do the passengers originate? -- Who do the passengers work for? -- Catchment areas -- Anticipating market demand -- Action.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2098 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.