Facebook [electronic resource] /
Johnson, Trevor,
Facebook [electronic resource] / Trevor Johnson. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers . - Henry Stewart talks. Marketing & management collection. Online advertising .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Online landscape -- Facebook is about engagement and connections -- The Facebook platform -- The social graph -- From advertising to marketing -- Reach exactly who you want: mass or niche -- Three levels of engagement on Facebook -- Facebook platform tools -- The future.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2442 Henry Stewart Talks
Facebook.
Internet advertising.
Internet marketing.
Social networks--Computer network resources.
Facebook [electronic resource] / Trevor Johnson. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers . - Henry Stewart talks. Marketing & management collection. Online advertising .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Online landscape -- Facebook is about engagement and connections -- The Facebook platform -- The social graph -- From advertising to marketing -- Reach exactly who you want: mass or niche -- Three levels of engagement on Facebook -- Facebook platform tools -- The future.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2442 Henry Stewart Talks
Facebook.
Internet advertising.
Internet marketing.
Social networks--Computer network resources.