Fish where the fish are [electronic resource] : the future of direct response fundraising /
Warwick, Mal.
Fish where the fish are the future of direct response fundraising / [electronic resource] : Future of direct response fundraising Mal Warwick. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters . - Henry Stewart talks. Marketing & management collection. Nonprofit and voluntary sector marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Broad potential of direct marketing for nonprofit organizations -- Evolution of techniques and new media employed -- Principal characteristics of nonprofit direct marketing -- Multichannel integration is the key to the future use of direct marketing in nonprofit organizations -- Current trends and future prospects.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2241 Henry Stewart Talks
Associations, institutions, etc.--Marketing.
Direct selling.
Nonprofit organizations--Marketing.
Fish where the fish are the future of direct response fundraising / [electronic resource] : Future of direct response fundraising Mal Warwick. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters . - Henry Stewart talks. Marketing & management collection. Nonprofit and voluntary sector marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Broad potential of direct marketing for nonprofit organizations -- Evolution of techniques and new media employed -- Principal characteristics of nonprofit direct marketing -- Multichannel integration is the key to the future use of direct marketing in nonprofit organizations -- Current trends and future prospects.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2241 Henry Stewart Talks
Associations, institutions, etc.--Marketing.
Direct selling.
Nonprofit organizations--Marketing.