Chinhoyi University Of Technology OPAC

How search engine optimisation works

Meadows-Klue, Danny,

How search engine optimisation works [electronic resource] / How search engine optimization works Danny Meadows-Klue. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice Online advertising : how to use new digital tools and connect more effectively with your customers . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice Henry Stewart talks. Marketing & management collection. Online advertising .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Why is optimizing your site to be read by the search engines so critical? -- How search engines work -- How to get listed -- Factors determining position of a website in the listings -- Can the spiders access your site? -- Keyphrase research -- On-page factors: writing optimized text -- Off-page factors: link building and link equity -- How to monitor your position.

Access restricted to subscribers.


Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

2249 Henry Stewart Talks


Internet advertising.
Internet marketing.
Web search engines.
World Wide Web--Subject access.
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