Protecting the bottom-line in a downturn [electronic resource] : how the financial services industry should navigate through the crisis /
Schmidt-Gallas, Dirk,
Protecting the bottom-line in a downturn how the financial services industry should navigate through the crisis / [electronic resource] : Dirk Schmidt-Gallas. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (44 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment . - Henry Stewart talks. Marketing & management collection. Financial services marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Dynamics in a distressed financial market -- Investment income: a fickle friend -- The disastrous impact of the volume hunt -- Pricing in the most important profit driver of all -- Introduction to power pricing -- Value is created within the strategic triangle -- What drives customer value? -- Deriving the aggregated price-response function -- Price experiments -- What fees should be charged? -- Preparing for the recovery.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2385 Henry Stewart Talks
Financial services industry--Marketing.
Recessions.
Protecting the bottom-line in a downturn how the financial services industry should navigate through the crisis / [electronic resource] : Dirk Schmidt-Gallas. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (44 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment . - Henry Stewart talks. Marketing & management collection. Financial services marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Dynamics in a distressed financial market -- Investment income: a fickle friend -- The disastrous impact of the volume hunt -- Pricing in the most important profit driver of all -- Introduction to power pricing -- Value is created within the strategic triangle -- What drives customer value? -- Deriving the aggregated price-response function -- Price experiments -- What fees should be charged? -- Preparing for the recovery.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2385 Henry Stewart Talks
Financial services industry--Marketing.
Recessions.