Results orientated cause marketing [electronic resource] : the secrets of effective partnerships in corporate philanthropy /
Adler, Stephen M.
Results orientated cause marketing the secrets of effective partnerships in corporate philanthropy / [electronic resource] : Stephen M. Adler [and] Hallie Leighton. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (28 min.) : color, sound). - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters . - Henry Stewart talks. Marketing & management collection. Nonprofit and voluntary sector marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Benefits of cause related marketing -- Consumer, corporate and social investment trends -- Checklist for success -- Case studies -- Celebrity involvement -- Do ́ s and don ́ ts.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2357 Henry Stewart Talks
Associations, institutions, etc.--Marketing.
Nonprofit organizations--Marketing.
Results orientated cause marketing the secrets of effective partnerships in corporate philanthropy / [electronic resource] : Stephen M. Adler [and] Hallie Leighton. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (28 min.) : color, sound). - Nonprofit and voluntary sector marketing : how to use communication effectively to connect with supporters . - Henry Stewart talks. Marketing & management collection. Nonprofit and voluntary sector marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Benefits of cause related marketing -- Consumer, corporate and social investment trends -- Checklist for success -- Case studies -- Celebrity involvement -- Do ́ s and don ́ ts.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2357 Henry Stewart Talks
Associations, institutions, etc.--Marketing.
Nonprofit organizations--Marketing.