Chinhoyi University Of Technology OPAC

Advances in observational research

Broderick, Amanda.

Advances in observational research [electronic resource] / Amanda J. Broderick. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (32 min.) : color, sound). - Qualitative market research : reaching the places the other tools cannot reach . - Henry Stewart talks. Marketing & management collection. Qualitative market research .

Animated audio-visual presentations with synchronized narration. Title from title frames.

Contents: Comparing observation and non-observation research applications -- MRI & fMRI neurological observation -- Eye-tracking observation -- Neuroethics.

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Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

1894 Henry Stewart Talks


Marketing research.
Qualitative research.
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