Attracting and retaining sports fans [electronic resource] /
Rein, Irving J.
Attracting and retaining sports fans [electronic resource] / by Irving Rein & Ben Shields. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies . - Henry Stewart talks. Marketing & management collection. Sport marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Problems of attracting and retaining sports fans -- Historical perspective on the causes of the contemporary fan attraction and retention challenge -- Systematic approach to solving problems based on fan connections, brand transformation and strategy development -- Specific discussion of the essential strategies for fan engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1750 Henry Stewart Talks
Sports spectators--Psychology.
Sports--Marketing.
Attracting and retaining sports fans [electronic resource] / by Irving Rein & Ben Shields. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies . - Henry Stewart talks. Marketing & management collection. Sport marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Problems of attracting and retaining sports fans -- Historical perspective on the causes of the contemporary fan attraction and retention challenge -- Systematic approach to solving problems based on fan connections, brand transformation and strategy development -- Specific discussion of the essential strategies for fan engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1750 Henry Stewart Talks
Sports spectators--Psychology.
Sports--Marketing.