The brand game [electronic resource] : club vs. country : different approaches, same goal : building equity and value /
Coan, Ed.,
The brand game club vs. country : different approaches, same goal : building equity and value / [electronic resource] : Ed Coan. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies . - Henry Stewart talks. Marketing & management collection. Sport marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: What is a brand? -- Local football club as a brand -- an example of Watford football club -- National football team as a brand -- Fundamental differences between club and country
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1781 Henry Stewart Talks
Sports--Marketing.
The brand game club vs. country : different approaches, same goal : building equity and value / [electronic resource] : Ed Coan. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies . - Henry Stewart talks. Marketing & management collection. Sport marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: What is a brand? -- Local football club as a brand -- an example of Watford football club -- National football team as a brand -- Fundamental differences between club and country
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1781 Henry Stewart Talks
Sports--Marketing.