Campaign optimisation
Rowson, Paul.
Campaign optimisation [electronic resource] / Paul Rowson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Statistics of direct marketing : understanding the key methods and calculations . - Henry Stewart talks. Marketing & management collection. Statistics of direct marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Optimising a single campaign using a response model -- Response and value models -- Campaign optimisation explained -- Treatments -- Constraints -- Objective function -- Predictive models -- Methods of resolving contention -- Mathematical formulation -- Campaign optimisation software -- Business benefits of campaign optimisation.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1800 Henry Stewart Talks
Direct marketing--Statistical methods.
Campaign optimisation [electronic resource] / Paul Rowson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Statistics of direct marketing : understanding the key methods and calculations . - Henry Stewart talks. Marketing & management collection. Statistics of direct marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Optimising a single campaign using a response model -- Response and value models -- Campaign optimisation explained -- Treatments -- Constraints -- Objective function -- Predictive models -- Methods of resolving contention -- Mathematical formulation -- Campaign optimisation software -- Business benefits of campaign optimisation.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1800 Henry Stewart Talks
Direct marketing--Statistical methods.