Communicating and promoting financial services [electronic resource] /
Manton, Steve.
Communicating and promoting financial services [electronic resource] / Steve Manton. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment . - Henry Stewart talks. Marketing & management collection. Financial services marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: A challenging environment -- New issues and new marketing channels -- The impact of online -- Offline and online change -- Relevance -- Permanence -- Key marketing issues -- Marketing tactics -- Online advertising market share up -- The importance of online marketing for financial services -- Maximizing online and offline marketing -- Combining natural and paid marketing -- Targeting and accountability -- Measurability -- The importance of online marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1893 Henry Stewart Talks
Financial services industry--Marketing.
Internet marketing.
Communicating and promoting financial services [electronic resource] / Steve Manton. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment . - Henry Stewart talks. Marketing & management collection. Financial services marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: A challenging environment -- New issues and new marketing channels -- The impact of online -- Offline and online change -- Relevance -- Permanence -- Key marketing issues -- Marketing tactics -- Online advertising market share up -- The importance of online marketing for financial services -- Maximizing online and offline marketing -- Combining natural and paid marketing -- Targeting and accountability -- Measurability -- The importance of online marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1893 Henry Stewart Talks
Financial services industry--Marketing.
Internet marketing.