Ethical branding
Patterson, Anthony.
Ethical branding [electronic resource] / Anthony Patterson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Qualitative market research : reaching the places the other tools cannot reach . - Henry Stewart talks. Marketing & management collection. Qualitative market research .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: History of branding ethics -- Greenwashing -- Case studies: Ben & Jerry's and Marks & Spencer -- Why build ethical brands? -- Recognising, analysing and resolving ethical dilemmas.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1845 Henry Stewart Talks
Brand name products.
Marketing research.
Qualitative research.
Ethical branding [electronic resource] / Anthony Patterson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Qualitative market research : reaching the places the other tools cannot reach . - Henry Stewart talks. Marketing & management collection. Qualitative market research .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: History of branding ethics -- Greenwashing -- Case studies: Ben & Jerry's and Marks & Spencer -- Why build ethical brands? -- Recognising, analysing and resolving ethical dilemmas.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1845 Henry Stewart Talks
Brand name products.
Marketing research.
Qualitative research.