Product management and product elimination [electronic resource] /
Harness, David R.
Product management and product elimination [electronic resource] / David R. Harness. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment . - Henry Stewart talks. Marketing & management collection. Financial services marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: The financial services product -- Service product attributes -- Challenges caused by service product characteristics -- Product management -- Product lifecycle -- End stage product management -- Causes of product elimination -- Identification of an elimination candidate -- Removal process -- Product elimination stage model.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1872 Henry Stewart Talks
Financial services industry--Marketing.
Product elimination.
Product management.
Product management and product elimination [electronic resource] / David R. Harness. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Financial services marketing : the role and power of marketing in the financial environment . - Henry Stewart talks. Marketing & management collection. Financial services marketing .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: The financial services product -- Service product attributes -- Challenges caused by service product characteristics -- Product management -- Product lifecycle -- End stage product management -- Causes of product elimination -- Identification of an elimination candidate -- Removal process -- Product elimination stage model.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1872 Henry Stewart Talks
Financial services industry--Marketing.
Product elimination.
Product management.