The retailer as a brand [electronic resource] /
Woodger, Clive,
The retailer as a brand [electronic resource] / Clive Woodger. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector . - Henry Stewart talks. Marketing & management collection. Retail marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Brand definition, functions and evolution -- Brand audiences and proposition -- Brand vision and values, culture and experience -- Retailer brand: now and the future.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2010 Henry Stewart Talks
Brand name products.
Branding (Marketing).
Marketing.
Retail trade.
The retailer as a brand [electronic resource] / Clive Woodger. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector . - Henry Stewart talks. Marketing & management collection. Retail marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Brand definition, functions and evolution -- Brand audiences and proposition -- Brand vision and values, culture and experience -- Retailer brand: now and the future.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2010 Henry Stewart Talks
Brand name products.
Branding (Marketing).
Marketing.
Retail trade.