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Doing research projects in marketing, management and consumer research /

Hackley, C.

Doing research projects in marketing, management and consumer research / Chris Hackley. - London : Routledge, 2003. - viii, 210p.

Includes bibliographical references and index.

ISBN: 0415268958

Subjects--Topical Terms:
Management--Research.
Marketing research.
Consumers--Research.
Management--Research.
Consumers--Research.

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