Retail advertising and promotion [electronic resource] /
Phau, Ian.
Retail advertising and promotion [electronic resource] / Ian Phau. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (18 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector . - Henry Stewart talks. Marketing & management collection. Retail marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The challenges in retail advertising and promotion -- Branding and its implications on customers -- The use of advertising and promotion in forming customer relationships -- Specific discussion on the design of marketing programs and the alternative marketing tools and strategies.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2129 Henry Stewart Talks
Advertising.
Branding (Marketing)
Marketing.
Retail trade.
Retail advertising and promotion [electronic resource] / Ian Phau. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (18 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector . - Henry Stewart talks. Marketing & management collection. Retail marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The challenges in retail advertising and promotion -- Branding and its implications on customers -- The use of advertising and promotion in forming customer relationships -- Specific discussion on the design of marketing programs and the alternative marketing tools and strategies.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2129 Henry Stewart Talks
Advertising.
Branding (Marketing)
Marketing.
Retail trade.