Organising for multichannel sales and marketing [electronic resource] /
Carter, Bruce,
Organising for multichannel sales and marketing [electronic resource] / Organizing for multichannel sales and marketing Bruce Carter. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (31 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine . - Henry Stewart talks. Marketing & management collection. Multichannel marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is the benefit? -- Multichannel increases productivity through ́ shift and lift ́ -- How can multichannel sales and marketing be used? -- How did we segment the market? -- How did we organize the desk based sales organization? -- Key to integrate the channels with common systems and measures -- Sample of coverage maps -- Key metrics -- Landscaping approach -- Siebel based account development plan.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1892 Henry Stewart Talks
Internet marketing.
Multilevel marketing.
Organising for multichannel sales and marketing [electronic resource] / Organizing for multichannel sales and marketing Bruce Carter. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (31 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine . - Henry Stewart talks. Marketing & management collection. Multichannel marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is the benefit? -- Multichannel increases productivity through ́ shift and lift ́ -- How can multichannel sales and marketing be used? -- How did we segment the market? -- How did we organize the desk based sales organization? -- Key to integrate the channels with common systems and measures -- Sample of coverage maps -- Key metrics -- Landscaping approach -- Siebel based account development plan.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1892 Henry Stewart Talks
Internet marketing.
Multilevel marketing.