Integrating marketing communications [electronic resource] /
Mitchell, Annette,
Integrating marketing communications [electronic resource] / Annette Mitchell. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine . - Henry Stewart talks. Marketing & management collection. Multichannel marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The evolution of marketing from customer relationship marketing to customer experience marketing -- Overview of the changing needs of customers and the markets we operate in -- New approach to integrated marketing and communications -- Core themes and business drivers key to building and implementing a customer experience driven marketing strategy -- Key headlines for delivering successful integrated marketing communications.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1929 Henry Stewart Talks
Internet marketing.
Multilevel marketing.
Integrating marketing communications [electronic resource] / Annette Mitchell. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine . - Henry Stewart talks. Marketing & management collection. Multichannel marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The evolution of marketing from customer relationship marketing to customer experience marketing -- Overview of the changing needs of customers and the markets we operate in -- New approach to integrated marketing and communications -- Core themes and business drivers key to building and implementing a customer experience driven marketing strategy -- Key headlines for delivering successful integrated marketing communications.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1929 Henry Stewart Talks
Internet marketing.
Multilevel marketing.