Making multichannel change work [electronic resource] : realising the potential gain /
Street, Rod.
Making multichannel change work realising the potential gain / [electronic resource] : Rod Street. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (57 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine . - Henry Stewart talks. Marketing & management collection. Multichannel marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: How to organize for and implement changes in a multichannel strategy -- Building organization commitment for change -- Governance and management approach -- Metrics in the multichannel environment -- Aligning customers ́ channel use with the strategy.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2001 Henry Stewart Talks
Internet marketing.
Multilevel marketing.
Making multichannel change work realising the potential gain / [electronic resource] : Rod Street. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (57 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine . - Henry Stewart talks. Marketing & management collection. Multichannel marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: How to organize for and implement changes in a multichannel strategy -- Building organization commitment for change -- Governance and management approach -- Metrics in the multichannel environment -- Aligning customers ́ channel use with the strategy.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2001 Henry Stewart Talks
Internet marketing.
Multilevel marketing.