Educational sponsorship [electronic resource] : an overview - what?, why?, how? /
Hardie, Joshua,
Educational sponsorship an overview - what?, why?, how? / [electronic resource] : Joshua Hardie. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (31 min.) : color, sound). - Sponsorship : from theory to practice and all the latest trends . - Henry Stewart talks. Marketing & management collection. Sponsorship .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is educational sponsorship? -- Corporate social responsibility and cause related marketing -- Why invest in education? -- Return on reputation -- Employee pride and advocacy -- Local media -- Young people as advocates -- Business involvement in schools -- Who benefits?
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1920 Henry Stewart Talks
Corporate sponsorship.
Social responsibility of business.
Educational sponsorship an overview - what?, why?, how? / [electronic resource] : Joshua Hardie. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (31 min.) : color, sound). - Sponsorship : from theory to practice and all the latest trends . - Henry Stewart talks. Marketing & management collection. Sponsorship .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is educational sponsorship? -- Corporate social responsibility and cause related marketing -- Why invest in education? -- Return on reputation -- Employee pride and advocacy -- Local media -- Young people as advocates -- Business involvement in schools -- Who benefits?
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1920 Henry Stewart Talks
Corporate sponsorship.
Social responsibility of business.