What is sponsorship? [electronic resource] : an introduction /
Day, Helen,
What is sponsorship? an introduction / [electronic resource] : Helen Day. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Sponsorship : from theory to practice and all the latest trends . - Henry Stewart talks. Marketing & management collection. Sponsorship .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definitions of sponsorship -- Statistics regarding the sponsorship marketplace -- How sponsorship operates including objectives, structure, benefits and evaluation -- Core principles in managing sponsorship -- Summary of the sponsorship process.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1947 Henry Stewart Talks
Corporate sponsorship.
What is sponsorship? an introduction / [electronic resource] : Helen Day. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Sponsorship : from theory to practice and all the latest trends . - Henry Stewart talks. Marketing & management collection. Sponsorship .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definitions of sponsorship -- Statistics regarding the sponsorship marketplace -- How sponsorship operates including objectives, structure, benefits and evaluation -- Core principles in managing sponsorship -- Summary of the sponsorship process.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1947 Henry Stewart Talks
Corporate sponsorship.