Sports sponsorship [electronic resource] : its relevancy /
Kelly, Jim,
Sports sponsorship its relevancy / [electronic resource] : Jim Kelly. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (31 min.) : color, sound). - Sponsorship : from theory to practice and all the latest trends . - Henry Stewart talks. Marketing & management collection. Sponsorship .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Sponsorship strategy -- The model partnership -- AIB and the Ryder Cup -- Rationale -- Strategic objective -- Communications plan -- The visual thread -- Localizing communications and keeping it relevant -- Regional Ryder Cup roadshow -- Relevancy to customers -- Relevancy to staff -- Results.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2181 Henry Stewart Talks
Corporate sponsorship.
Sports sponsorship.
Sports sponsorship its relevancy / [electronic resource] : Jim Kelly. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (31 min.) : color, sound). - Sponsorship : from theory to practice and all the latest trends . - Henry Stewart talks. Marketing & management collection. Sponsorship .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Sponsorship strategy -- The model partnership -- AIB and the Ryder Cup -- Rationale -- Strategic objective -- Communications plan -- The visual thread -- Localizing communications and keeping it relevant -- Regional Ryder Cup roadshow -- Relevancy to customers -- Relevancy to staff -- Results.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2181 Henry Stewart Talks
Corporate sponsorship.
Sports sponsorship.