Neuroscience and advertising [electronic resource] /
Gibbons, Justin,
Neuroscience and advertising [electronic resource] / Justin Gibbons. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (29 min.) : color, sound). - TV advertising in the UK : the art of engaging viewers and creating successful advertising . - Henry Stewart talks. Marketing & management collection. TV advertising in the UK .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: A beginners ́ guide to the brain -- The emotional brain -- Phineas Gage -- Emotions affect decision making -- Emotional anchoring -- Theory of attention -- A spectrum of media experiences -- The power to connect.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1999 Henry Stewart Talks
Television advertising--Great Britain.
Neuroscience and advertising [electronic resource] / Justin Gibbons. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (29 min.) : color, sound). - TV advertising in the UK : the art of engaging viewers and creating successful advertising . - Henry Stewart talks. Marketing & management collection. TV advertising in the UK .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: A beginners ́ guide to the brain -- The emotional brain -- Phineas Gage -- Emotions affect decision making -- Emotional anchoring -- Theory of attention -- A spectrum of media experiences -- The power to connect.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
1999 Henry Stewart Talks
Television advertising--Great Britain.