How to connect the brand to the customer [electronic resource] /
Michon, Richard,
How to connect the brand to the customer [electronic resource] / Richard Michon. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential . - Henry Stewart talks. Marketing & management collection. Branding and product specialization in hotels .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: From differentiation to positioning to branding -- Branding of tangible products and intangible services -- Branding and the promise made to customers -- The brand in the customer ́ s mind -- Brand positioning process -- Differentiated value proposition -- Implementation is the key -- Leadership and corporate culture.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2275 Henry Stewart Talks
Branding (Marketing)
Hotels.
How to connect the brand to the customer [electronic resource] / Richard Michon. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential . - Henry Stewart talks. Marketing & management collection. Branding and product specialization in hotels .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: From differentiation to positioning to branding -- Branding of tangible products and intangible services -- Branding and the promise made to customers -- The brand in the customer ́ s mind -- Brand positioning process -- Differentiated value proposition -- Implementation is the key -- Leadership and corporate culture.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2275 Henry Stewart Talks
Branding (Marketing)
Hotels.