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How the older market is evolving internationally the UK market / [electronic resource] : Dick Stroud. The Australian market / Gill Walker. The U.S.A. market /Chuck Nyren. The Netherlands market / Arjan in't Veld. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (70 min.) : color, sound). - Marketing to the older consumer : techniques to target the fastest growing population demographic . - Henry Stewart talks. Marketing & management collection. Marketing to the older consumer .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: The status of UK 50 plus marketing -- The Australian perspective -- Advertising and marketing to baby boomers in the USA -- Marketing and advertising to the older consumer in the Netherlands.

Access restricted to subscribers.


Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.

Publisher. No.: 2173 Henry Stewart Talks

Subjects--Topical Terms:
Marketing.
Older consumers.