Measuring the effectiveness of marketing expenditure
Ambler, Tim.
Measuring the effectiveness of marketing expenditure [electronic resource] / Tim Ambler. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Modern brand management : fundamentals and latest thinking . - Henry Stewart talks. Marketing & management collection. Modern brand management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The use of metrics -- Review of the Australian Marketing Institute webware for dashboard metrics selection and design -- Layout design -- Should the Australian system be adopted elsewhere? -- Marketing performance -- Brand valuation -- Silver metrics -- DCF techniques in performance measurement and planning -- The bottom line -- Benefits from well designed market dashboards.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2299 Henry Stewart Talks
Branding (Marketing)
Marketing--Cost effectiveness.
Measuring the effectiveness of marketing expenditure [electronic resource] / Tim Ambler. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Modern brand management : fundamentals and latest thinking . - Henry Stewart talks. Marketing & management collection. Modern brand management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The use of metrics -- Review of the Australian Marketing Institute webware for dashboard metrics selection and design -- Layout design -- Should the Australian system be adopted elsewhere? -- Marketing performance -- Brand valuation -- Silver metrics -- DCF techniques in performance measurement and planning -- The bottom line -- Benefits from well designed market dashboards.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2299 Henry Stewart Talks
Branding (Marketing)
Marketing--Cost effectiveness.