The value of brands to shareholders [electronic resource] /
Haigh, David, CPA.
The value of brands to shareholders [electronic resource] / David Haigh. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (49 min.) : color, sound). - Modern brand management : fundamentals and latest thinking . - Henry Stewart talks. Marketing & management collection. Modern brand management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Who are the stakeholders -- How to maximize shareholder value through intangible assets -- Understanding International Financial Reporting Standard 3 -- What are brands and how do you value them? -- Strategies for engaging with the Chief Financial Officer -- Case Study: Orange.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2303 Henry Stewart Talks
Branding (Marketing)
The value of brands to shareholders [electronic resource] / David Haigh. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (49 min.) : color, sound). - Modern brand management : fundamentals and latest thinking . - Henry Stewart talks. Marketing & management collection. Modern brand management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Who are the stakeholders -- How to maximize shareholder value through intangible assets -- Understanding International Financial Reporting Standard 3 -- What are brands and how do you value them? -- Strategies for engaging with the Chief Financial Officer -- Case Study: Orange.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2303 Henry Stewart Talks
Branding (Marketing)