Design builds business [electronic resource] /
Knowles, Andy,
Design builds business [electronic resource] / Andy Knowles. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (38 min.) : color, sound). - Modern brand management : fundamentals and latest thinking . - Henry Stewart talks. Marketing & management collection. Modern brand management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Design can bring unique value -- Consumers want to choose quickly, happily and confidently -- The competitive context -- Cast studies: John West, Hovis, J2O, Bulmers, Stella Artois and Molton Brown.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2436 Henry Stewart Talks
Branding (Marketing)
Design builds business [electronic resource] / Andy Knowles. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (38 min.) : color, sound). - Modern brand management : fundamentals and latest thinking . - Henry Stewart talks. Marketing & management collection. Modern brand management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Design can bring unique value -- Consumers want to choose quickly, happily and confidently -- The competitive context -- Cast studies: John West, Hovis, J2O, Bulmers, Stella Artois and Molton Brown.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2436 Henry Stewart Talks
Branding (Marketing)