Ending the war between sales and marketing [electronic resource] /
Turnbull, Andrew,
Ending the war between sales and marketing [electronic resource] / Andrew Turnbull. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (28 min.) : color, sound). - The changing role of sales and salespeople : how to develop a long lasting relationship with your customers . - Henry Stewart talks. Marketing & management collection. Changing role of sales and salespeople .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Sales and marketing defined -- Mutual understanding and teamwork -- Strategic focus -- Target audiences and communication channels -- Relationships and cooperation -- Shared experiences and added value -- Enhanced performances -- Barriers to success -- Role exploration -- Economic, cultural and personal friction -- Relationship types -- Developing links -- The buying funnel.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2551 Henry Stewart Talks
Marketing.
Sales.
Ending the war between sales and marketing [electronic resource] / Andrew Turnbull. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (28 min.) : color, sound). - The changing role of sales and salespeople : how to develop a long lasting relationship with your customers . - Henry Stewart talks. Marketing & management collection. Changing role of sales and salespeople .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Sales and marketing defined -- Mutual understanding and teamwork -- Strategic focus -- Target audiences and communication channels -- Relationships and cooperation -- Shared experiences and added value -- Enhanced performances -- Barriers to success -- Role exploration -- Economic, cultural and personal friction -- Relationship types -- Developing links -- The buying funnel.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2551 Henry Stewart Talks
Marketing.
Sales.