How readers engage with newspaper advertising [electronic resource] /
Foster, Anne,
How readers engage with newspaper advertising [electronic resource] / Anne Foster. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (25 min.) : color, sound). - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums . - Henry Stewart talks. Marketing & management collection. Magazine and newspaper advertising .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Newspapers as a medium to deliver mass reach and consumer immersion -- Newspapers' role as 'social fuel' -- The implications for advertisers in optimizing communication via newspaper advertising -- Specific characteristics of the male and female audiences -- Examples of effective advertising.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2432 Henry Stewart Talks
Advertising, Newspaper.
How readers engage with newspaper advertising [electronic resource] / Anne Foster. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (25 min.) : color, sound). - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums . - Henry Stewart talks. Marketing & management collection. Magazine and newspaper advertising .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Newspapers as a medium to deliver mass reach and consumer immersion -- Newspapers' role as 'social fuel' -- The implications for advertisers in optimizing communication via newspaper advertising -- Specific characteristics of the male and female audiences -- Examples of effective advertising.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2432 Henry Stewart Talks
Advertising, Newspaper.