Social media marketing [electronic resource] /
Sedley, Richard,
Social media marketing [electronic resource] / Richard Sedley. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (53 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introduction to social media -- Key challenges to marketing and engagement -- Using reciprocity -- Social media planning framework -- Social technographic profiling -- Using social proof -- Community ROI -- Using existing social networks -- Classical networking theory -- Facebook marketing -- Setting up your own community -- Storytelling -- Crowdsourcing -- Content creation and sharing -- Decoying -- Atomisation -- Micro-blogging (Twitter etc.) -- Using a simplicity framework -- Monitoring and measurement framework -- Handling a storm.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2448 Henry Stewart Talks
Internet marketing.
Social media--Marketing.
Social media marketing [electronic resource] / Richard Sedley. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (53 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introduction to social media -- Key challenges to marketing and engagement -- Using reciprocity -- Social media planning framework -- Social technographic profiling -- Using social proof -- Community ROI -- Using existing social networks -- Classical networking theory -- Facebook marketing -- Setting up your own community -- Storytelling -- Crowdsourcing -- Content creation and sharing -- Decoying -- Atomisation -- Micro-blogging (Twitter etc.) -- Using a simplicity framework -- Monitoring and measurement framework -- Handling a storm.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2448 Henry Stewart Talks
Internet marketing.
Social media--Marketing.