Web 2.0 / social media [electronic resource] : the times they are a changing /
Hamill, James.
Web 2.0 / social media the times they are a changing / [electronic resource] : Jim Hamill. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (56 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is Web 2.0? -- Performance measures -- The customer experience of the brand -- Applications of Web 2.0 -- Internal and external use -- Business impact -- Web 2.0 in action -- Review and recommendation sites -- Building contacts and finding customers and partners -- Social network sites -- Sports marketing 2.0 -- Business opportunities and benefits -- Strategy development -- Balanced scorecard 2.0 strategy map -- Obstacles and barriers.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2488 Henry Stewart Talks
Internet marketing.
Social media--Marketing.
Web 2.0.
Web 2.0 / social media the times they are a changing / [electronic resource] : Jim Hamill. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (56 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice . - Henry Stewart talks. Marketing & management collection. Digital marketing best practice .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is Web 2.0? -- Performance measures -- The customer experience of the brand -- Applications of Web 2.0 -- Internal and external use -- Business impact -- Web 2.0 in action -- Review and recommendation sites -- Building contacts and finding customers and partners -- Social network sites -- Sports marketing 2.0 -- Business opportunities and benefits -- Strategy development -- Balanced scorecard 2.0 strategy map -- Obstacles and barriers.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2488 Henry Stewart Talks
Internet marketing.
Social media--Marketing.
Web 2.0.