Concern about children and adolescents
Nairn, Agnes.
Concern about children and adolescents [electronic resource] / Agnes Nairn. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Communicating to the young consumer : relating to children and young people in an effective and responsible way . - Henry Stewart talks. Marketing & management collection. Communicating to the young consumer .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: How the commercial world can impact negatively on family relationships -- Pester power -- The effects of marketing on young people's friendships -- Brand bullying -- An overview of research on materialism and mental health -- Inappropriate marketing, particularly sexual content on websites intended for young children -- Unfair marketing -- What children can and cannot understand -- Rethinking unfair marketing following new research from neuroscience -- How internet marketing is challenging the current rules of the game.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2267 Henry Stewart Talks
Child consumers.
Children.
Marketing.
Teenagers.
Young adult consumers.
Young consumers.
Concern about children and adolescents [electronic resource] / Agnes Nairn. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Communicating to the young consumer : relating to children and young people in an effective and responsible way . - Henry Stewart talks. Marketing & management collection. Communicating to the young consumer .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: How the commercial world can impact negatively on family relationships -- Pester power -- The effects of marketing on young people's friendships -- Brand bullying -- An overview of research on materialism and mental health -- Inappropriate marketing, particularly sexual content on websites intended for young children -- Unfair marketing -- What children can and cannot understand -- Rethinking unfair marketing following new research from neuroscience -- How internet marketing is challenging the current rules of the game.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2267 Henry Stewart Talks
Child consumers.
Children.
Marketing.
Teenagers.
Young adult consumers.
Young consumers.