Making better pricing decisions with informative priors [electronic resource] /
Montgomery, Alan L.
Making better pricing decisions with informative priors [electronic resource] / Alan L. Montgomery. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (75 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics . - Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Bayesian theory and informative priors -- Using statistical models for making pricing decisions -- Sales response models -- Exchangeable priors: hierarchical Bayesian models -- Implication: shrinkage estimators -- Store-level strategies -- Theory based priors -- Informative priors -- Additive utility structure -- A simulated example -- Elasticity estimates -- Eliciting priors using experts -- Constraints as business rules -- Empirical application -- Rejecting sampling -- Final recommendations.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2467 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.
Making better pricing decisions with informative priors [electronic resource] / Alan L. Montgomery. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (75 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics . - Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Bayesian theory and informative priors -- Using statistical models for making pricing decisions -- Sales response models -- Exchangeable priors: hierarchical Bayesian models -- Implication: shrinkage estimators -- Store-level strategies -- Theory based priors -- Informative priors -- Additive utility structure -- A simulated example -- Elasticity estimates -- Eliciting priors using experts -- Constraints as business rules -- Empirical application -- Rejecting sampling -- Final recommendations.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2467 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.