Understanding the new SuperConsumer (mom & kid)
Coffey, Tim,
Understanding the new SuperConsumer (mom & kid) [electronic resource] / Understanding the new super consumer (mom and kids) Tim Coffey. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (35 min.) : color, sound). - Communicating to the young consumer : relating to children and young people in an effective and responsible way . - Henry Stewart talks. Marketing & management collection. Communicating to the young consumer .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: There is a new mom on the block -- Smart moms -- Time starved and money starved -- New kid on the block -- Kid influence on items bought for children and the family -- Why market to the super consumer? -- How to market to the super consumer? -- Use the right media -- Mom and kid motives -- Not all kids are alike -- Motivational platforms -- Kid creative.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2640 Henry Stewart Talks
Child consumers.
Marketing.
Mothers.
Women consumers--Marketing.
Young consumers.
Understanding the new SuperConsumer (mom & kid) [electronic resource] / Understanding the new super consumer (mom and kids) Tim Coffey. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (35 min.) : color, sound). - Communicating to the young consumer : relating to children and young people in an effective and responsible way . - Henry Stewart talks. Marketing & management collection. Communicating to the young consumer .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: There is a new mom on the block -- Smart moms -- Time starved and money starved -- New kid on the block -- Kid influence on items bought for children and the family -- Why market to the super consumer? -- How to market to the super consumer? -- Use the right media -- Mom and kid motives -- Not all kids are alike -- Motivational platforms -- Kid creative.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2640 Henry Stewart Talks
Child consumers.
Marketing.
Mothers.
Women consumers--Marketing.
Young consumers.