Trade-up, trade-down [electronic resource] : models for capturing change in consideration set /
Garratt, Mark,
Trade-up, trade-down models for capturing change in consideration set / [electronic resource] : Trade-up and trade-down Mark Garratt. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (56 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics . - Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Pricing issues that arise in categories where there are differences in quality -- Introduction to a methodology for understanding budget constraints, price-value of product attributes and price power of superior goods -- Case studies in health and beauty, and consumer electronics categories -- Comparison to results obtained from standard choice and conjoint methods.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2415 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.
Trade-up, trade-down models for capturing change in consideration set / [electronic resource] : Trade-up and trade-down Mark Garratt. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (56 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics . - Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Pricing issues that arise in categories where there are differences in quality -- Introduction to a methodology for understanding budget constraints, price-value of product attributes and price power of superior goods -- Case studies in health and beauty, and consumer electronics categories -- Comparison to results obtained from standard choice and conjoint methods.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2415 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.